The boy from Haider Belza made the 'Knesset Channel' the hottest thing in digital

July 15, 2021   

האם תמיד משכן הכנסת היה המקום הכי משעשע בארץ ופשוט לא ידענו? בשבועות האחרונים מנגיש 'ערוץ כנסת' בכל הרשתות החברתיות - מטוויטר, פייסבוק ואינסטגרם, ועד טיקטוק וטלגרם - סרטונים וסטוריז מרגעים מיוחדים במליאת הכנסת והוועדות, והתוצאה סוחפת. Want to know how I became a manager with a bombshell salary without leaving home? Here you will receive clear information: Have you returned from abroad? Have you been near a sick person? Do you want to travel? זה לא רק עשרות אלפי העוקבים שהצטרפו בשבועות האחרונים לחשבונות שמפעיל הערוץ. גם חברי הכנסת עצמם הבחינו בכך ולא חדלים לשבח. מי שעומד מאחורי המהפך הדיגיטלי הזה הוא מוישי ריינר, "בחור חסידי, בן 26, במקור מאשדוד, שכיום מתגורר בירושלים". Where did you study? In Haydar Belza. I studied in yeshiva in France, at Yeshiva Beit Yosef Novhardok, for 4 years. How does a guy from Haider Belza get into the digital world? Since I was little, I've been picking up on people's nuances, especially small things that an ordinary person doesn't notice. How did I actually get there? From the TikTok platform. I recognized the platform during the Corona period and just started uploading content. I saw that it was gaining momentum. At first, I even received greetings from friends I knew, and very quickly people on the street were complimenting me on the videos I was uploading. I felt that was where I needed to focus. Six months/a year later, I found myself on the Knesset channel.  How did the connection with Knesset Channel really come about? Some will say that I got there through connections, but anyone who thinks so is wrong, because in the end, we look at the result - and the fact that we have perhaps reached an all-time high on social platforms, the compliments from the MKs from the plenary stage, and the compliment from MK Tibi from the plenary stage at the beginning of the week - testify to the tremendous change.

Let's just put it here.

MK @Ahmad_tibi: I want to say a good word about the Knesset channel on Instagram. Recently there has been an improvement and professionalism that was not there before.
MK Margi: I think it's on all platforms.
Tibi: Also on Facebook, also on Twitter
Margie: They are so good.
Tibi: They are good! There is improvement.#Thank you#Heart pic.twitter.com/UMxGqegjH4

— Knesset Channel (@KnessetT) July 5, 2021

In practice, how did I really get there? The Knesset channel on Instagram published a post looking for someone who lives politics, someone who specializes in social media. I saw that I was tagged, I was invited for a job interview and they were probably impressed... In recent weeks, the Knesset Channel, which was a relatively sleepy channel, has really been setting social media on fire. How, exactly, did you do that? It's very simple, when you have a united and refreshed team in digital, everything works wonderfully. A team of talented people. There's a digital manager, a creative, a graphic designer who give their all for hours on end. And yet, how do you take a channel that was dormant on the networks and resurrect it? It is very important to appeal to the young audience. The young audience is the most appropriate acquisition, this audience cannot be brought from television but from social media, and that is where we are aiming and right now they are cooperating beyond expectations. And the digital team probably knows very well what content young people want to watch. But someone still has to provide that content. It's not content you make up... אנחנו יושבים על המליאה, על הוועדות ומנסים לקלוט ניואנסים מעניינים או דברים שלא רואים כל יום, כמו הטיקטוק של העט עם ליברמן, הבדיחות של ביטן וכו', והופכים את זה ללימונדה עם אלמנטים, אפקטים וסאונדים נכונים. בנוסף אנחנו לוקחים את הפוליטיקה למקום מרענן יותר, סטוריז על בסיס יומיומי. אחד מהם זה לזהות סאונד של ח"כ, או שאלות כמו מי אבטח את יהודה גליק בעת ניסיון התנקשותו כשיצא מביתו וכו'. לוקחים את הפוליטיקה והופכים אותה למשהו משעשע. למשהו מאתגר". Basically, you collect all the comical, embarrassing, and emotional moments in the Knesset, and there are many of those... only until today no one thought to do anything with it. It's easy to say that no one thought. We need a brain...