Has the Knesset building always been the most entertaining place in the country and we just didn't know it?
In recent weeks, the 'Knesset Channel' has been making videos and stories from special moments in the Knesset plenum and committees available on all social networks - from Twitter, Facebook and Instagram, to TikTok and Telegram - and the result is overwhelming.
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It's not just the tens of thousands of followers who have joined the accounts operated by the channel in recent weeks. The Knesset members themselves have also noticed this and continue to praise it.
The person behind this digital transformation is Moishe Reiner, "a 26-year-old Hasidic guy, originally from Ashdod, who now lives in Jerusalem.".
Where did you study?
In Haydar Belza. I studied in yeshiva in France, at Yeshiva Beit Yosef Novhardok, for 4 years.
How does a guy from Haider Belza get into the digital world?
Since I was little, I've been picking up on people's nuances, especially small things that an ordinary person doesn't notice. How did I actually get there? From the TikTok platform. I recognized the platform during the Corona period and just started uploading content. I saw that it was gaining momentum. At first, I even received greetings from friends I knew, and very quickly people on the street were complimenting me on the videos I was uploading. I felt that was where I needed to focus. Six months/a year later, I found myself on the Knesset channel.
How did the connection with Knesset Channel really come about?
Some will say that I got there through connections, but anyone who thinks so is wrong, because in the end, we look at the result - and the fact that we have perhaps reached an all-time high on social platforms, the compliments from the MKs from the plenary stage, and the compliment from MK Tibi from the plenary stage at the beginning of the week - testify to the tremendous change.
Let's just put it here.
MK @Ahmad_tibi: I want to say a good word about the Knesset channel on Instagram. Recently there has been an improvement and professionalism that was not there before.
MK Margi: I think it's on all platforms.
Tibi: Also on Facebook, also on Twitter
Margie: They are so good.
Tibi: They are good! There is improvement.#Thank you#Heart pic.twitter.com/UMxGqegjH4— Knesset Channel (@KnessetT) July 5, 2021
In practice, how did I really get there? The Knesset channel on Instagram published a post looking for someone who lives politics, someone who specializes in social media. I saw that I was tagged, I was invited for a job interview and they were probably impressed...
In recent weeks, the Knesset Channel, which was a relatively sleepy channel, has really been setting social media on fire. How, exactly, did you do that?
It's very simple, when you have a united and refreshed team in digital, everything works wonderfully. A team of talented people. There's a digital manager, a creative, a graphic designer who give their all for hours on end.
And yet, how do you take a channel that was dormant on the networks and resurrect it?
It is very important to appeal to the young audience. The young audience is the most appropriate acquisition, this audience cannot be brought from television but from social media, and that is where we are aiming and right now they are cooperating beyond expectations. And the digital team probably knows very well what content young people want to watch.
But someone still has to provide that content. It's not content you make up...
We sit in the plenary, in the committees, and try to pick up interesting nuances or things you don't see every day, like the pen's TikTok with Lieberman, Bitan's jokes, etc., and turn it into lemonade with the right elements, effects, and sounds.
In addition, we take politics to a more refreshing place, stories on a daily basis. One of them is to identify the sound of an MK, or questions like who secured Yehuda Glick during the assassination attempt when he left his home, etc.
"Taking politics and turning it into something entertaining. Something challenging.".
Basically, you collect all the comical, embarrassing, and emotional moments in the Knesset, and there are many of those... only until today no one thought to do anything with it.
It's easy to say that no one thought. We need a brain...
