For the information of pepper lovers: After disappearing from shelves 6 years ago, the Israeli seed company 'Bridax' - which specializes, among other things, in cultivating elite varieties of specialty vegetables - has succeeded in developing a patented variety of seedless pepper that grows from seeds.
Now the company is relaunching the Pepperito brand - a delicious and sweet seedless pepper - on shelves in Israel, and simultaneously in Europe, North America and South Africa.
This is a patented product and the company's first product line.
Kobi Avidan, CEO of Bridax: "We are proud to bring seedless peppers back to shelves in Israel under the Pepperito brand in an upgraded, patented version. From the company's perspective, this is a development that will continue to grow and upgrade the other types of peppers that everyone knows, in taste, shelf life, and innovative types, and all of them will be grown without seeds. The dream of every pepper lover comes true."
'Peprito' is grown in Israel by Shoval Arava, a family boutique company in Ein Yahav in the Arava region, which has specialized for 50 years in growing and marketing premium vegetables.
Each of the vegetables grown by Shoval is grown in unique desert conditions and receives personal guidance from planting to harvesting, from sorting to packaging, from transportation to marketing around the world.
Paprito will be sold in branded packages when it is fresh, crispy, sweet and juicy. Just wash and eat.
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