1.
In a world where food companies are fighting to be the leader, almost all of us are paying attention to the new concept of food companies - the health gimmick that is buying us all.
For example, a dairy company recently launched its campaign by saying that all of its products are preservative-free. Meanwhile, its major competitor has also begun introducing a "line" of preservative-free products.
Did the little dairy remain indifferent? Absolutely not. She quickly brought out her most coveted product - chocolate, with no added sugar, no artificial sweeteners, and of course, no preservatives.
The chocolate was launched in another flavor, chocolate-banana, alongside sugar-free cornflakes milk.
There's nothing to say, let's hope for the marketing consultants of the company that brands itself as the healthiest dairy. Parents, or rather mothers, don't always buy healthy food, but if there's an unhealthy product, such as chocolate, with and without added sugar - we choose, without a shadow of a doubt, the healthier product. Especially when it's an equally delicious product.
2.
At one of the Shabbat dinners I attended last summer for a third meal, the company's chocolate packaging appeared. At the time, it was still an innovative product, not everyone was familiar with it.
The mother of the family told me: "It's sugar-free. I bought a sandalwood especially for you. I know you don't eat and drink with sugar.".
Thank you for thinking of me, I said.
The children, of course, also drank the new chocolate, although they had strict criticism: "Mom, the chocolate isn't sweet enough, we like the sweetest chocolate.".
And so a conversation developed.
The mother answered her children: "It's true, the chocolate is less sweet, but it's very tasty, and healthier. From now on, I'll only buy this chocolate, because it's sugar-free, so get used to the taste, please.".
And here the power of the marketing consultants was proven. Of course, the milk for the cornflakes also did the same marketing work as the chocolate - and the bottom line is that every mother would prefer to buy her children, if she had a choice, the healthy products.
3.
One more thing is clear: the companies will not bypass the ultra-Orthodox sector.
That's why Ofra Strauss invited hundreds of Haredi women, "public opinion shapers," to the magnificent hall of the Sheraton City Tower over the weekend of Shavuot. They were seated around lavishly decorated tables, filled with all of the company's strictly kosher dairy delicacies.
There may not have been flattery here, but there was excellent public relations.
Ultimately, Haredi women need to be healthy and strong in order to hold down the tasks on their shoulders, and I assume that the company's offices saw a big increase in sales.
4.
There is also a company in the frozen food sector that launched its schnitzel series with "only homemade ingredients.".
Household, please pay attention.
These are not exactly natural ingredients, but ingredients that are in every home. But these homemade ingredients will still squeeze our money, whether they are more or less tasty.
The companies haven't said their last word yet, and we can expect surprising innovations in the food sector. A price cut wouldn't hurt anyone either.
And how can we forget the most important thing: the Ministry of Health's recommendations to "not consume more than once a month" processed meat - hot dogs, sausages, hamburgers and their relatives - because it is as carcinogenic as cigarettes.
I don't know how scientifically proven these studies are, but one thing is certain: this data caused a 30% decrease in processed meat consumption.
Meanwhile, the fast food chain McDonald's is trying to boost its sales by investing heavily in advertising that its meat is 100% fresh, unprocessed.
Will the decline in consumption continue, or is this just a day-after hysteria? Time will tell.
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