The Divorcee's Hole: Consumerism in a Daily Eye • 10 Daily Innovations

Sherry Roth
July 8, 2015   
Schlokim in three flavors that children love: raspberry, grape and lemon • Strauss changed the packaging of Danny Parva • Kiwi children's store chain is going on a huge sale • And the Nautica chain is going on a fashionable summer sale
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שיווק, צרכנותגרוש מחורר  During the Israeli summer season, there is no easier and tastier way to cool down than refreshing ice popsicles.

Carmit Company - the market leader in well-known and delicious ice bars, offers a selection of types and flavors of ice bars in refreshing flavors that children love.

The children's brand Igloo from Carmit, 'Lenny's Magic Candies', does not contain food coloring. Igloo candies are available in a pack of 70 units, in three flavors that children love: raspberry, grape and lemon.

 Available in a pack of 60 units in delicious tropical flavors: pineapple, watermelon and melon. Recommended retail price 10.90 NIS Available in all selected retail chains and stores in the private market. The products are kosher in the Orthodox Jewish Community.

שיווק, צרכנותגרוש מחורר A new maternity clothing chain from the leading American brand Motherhood Maternity has opened in Israel.

The new brand offers a specialized, diverse, rich and fashionable collection for summer 2015, for women in all months of pregnancy.

The collection includes 4 main lines: Casual Line: A wide variety of everyday items, designed with inspiration from the colors of the American flag and vacations on the continent's beaches.

The 2015 summer collection includes pleasant, thin fabrics in denim blue, red, cream, and white. The line for working women - tailored office clothes: A wide collection for working women that includes tailored fabric pants with a straight leg and skinny cut in black, gray, and camel. The event line: A set suitable for festive summer events.

Among the group's items you can find: cardigans, fancy evening dresses, and more, and a designer line: an evening dress with a galbay look, black dresses with floral patterns, colorful fleece dresses, etc.

שיווק, צרכנות

גרוש מחורר Kiwi children's store chain is launching a huge sale on the 2015 summer collection: 50% discount on the entire collection. The sale is intended for toddlers and children aged 3 months to 10 years - both girls and boys.

Among the items offered in the sale: shirts, pants, Bermuda shorts, dresses, tank tops, overalls and more.

שיווק, צרכנות

גרוש מחורר "Vahvat" chain - a chain of stores specializing in traditional and artistic items, is launching a particularly lucrative promotion: Everyone who purchases a kosher mezuzah parchment receives a mezuzah house - as a gift.

The Mezuzah houses of the Vehavat chain are designed in various styles and models. The promotion will be held at all Vehavat branches until 7/31/15 (Photo: Pini Hershberg).

גרוש מחורר שיווק, צרכנותInternational hair care brand Paul Mitchell is currently launching a series designed for curls. The new series includes a variety of hair care and styling products.

The series provides a solution for beautiful, moisturized curls and helps deal with tangles, frizz, dryness, and various damages. The series products include: Shampoo for curls - Contents: 250 ml, recommended retail price: 139 NIS. Conditioner for curls - Contents: 200 ml, recommended retail price: 149 NIS.

Treatment cream for styling curls - without rinsing - Contents: 200 ml, recommended retail price: 149 NIS. Cream-gel for styling perfect wavy hair - Contents: 150 ml, recommended retail price: 129 NIS (Photo: YHCH).

שיווק, צרכנות

גרוש מחורר Going out for an evening or event? High heels are a MUST to complete your look.

The international footwear brand chain Vince Camuto, which markets the super brands Vince Camuto, BCBG, and Jessica Simpson, is currently launching a collection of high heels that exude timeless and uncompromising fashion.

The collection includes a wide range of models in a variety of colors, leathers and textures. Elegant thin heel sandals as well as CHUNKY heel sandals with a metal finish inspired by the urban trend on the one hand and the comfort motif on the other, classic PUMP evening shoes in a variety of textures to create interest, from shiny red PATENT leather to black and beige snakeskin leather.

Among the items you can find: red high heels offered in two models, a classic PUMP PATENT model and a classic model with elastic straps that comes in suede. The models combine a noble appearance with a fashionable touch.

Price range: 199 NIS to 299 NIS. Available at the Vince Camuto store in the Petah Tikva Mall and at select Emporium stores (Photo: Vince Camuto PR).

שיווק, צרכנות

גרוש מחורר International quality and leisure fashion brand Timberland is launching a fashionable and stylish collection of women's sandals in honor of the hot summer days.

The Timberland brand continues to instill the values ​​of environmental protection and closeness to nature, using recycled rubber soles, with identity certificates for each shoe indicating the means used to produce the shoe.

Women's sandals are made of high-quality, soft leather straps, in a variety of colors and models. You can find flat sandals for everyday comfort for a casual look and sandals with heels for a chic, light summer look.

The sandal collection is offered in beige, brown, purple, green, and more. Price ranges: 249 NIS - 500 NIS (Photo: YHCH Hul).

שיווק, צרכנות

גרוש מחורר Nautica chain is launching a fashionable summer sale, including: a beach bag from the 2015 summer collection for only 99 NIS.

For every purchase in store or on the website. The bag is designed in the brand's leading colors - blue and white, matching the collection's inspiration from the world of sailing and large enough to contain everything you need to take to the beach.

The offer is valid from 2.7.15 to 30.7.15 or until supplies last (Photo: Tal Teri).

שיווק, צרכנות

גרוש מחורר The light rail work in Tel Aviv is expected to lead to a dramatic increase in air pollution and the amount of hazardous particles in Tel Aviv and its surroundings. In addition to the excavation and drilling work itself, there will be dirt truck traffic throughout the Gush Dan area, joined by smoke from buses and cars that will be stuck in traffic jams for a long time.

The main danger in air pollution comes from the small particles, which are only 2.5 microns (a quarter of a millimeter) in size and can therefore fly a long distance from the source of the pollution. They are the last to sink to the ground and the first to rise again in the wind.

In addition to problems such as coughing and irritation of the trachea and eyes, some also release heavy metals such as lead, cadmium, vanadium, and others that can cause serious illness.

Those most exposed to danger are children, the elderly, those with respiratory illnesses, and pregnant women.

Agrolan, a company from the Golan Heights that specializes in green products, offers an innovative handheld device that can identify the amount of particles in the air at any given moment. The device allows for measuring the extent of pollution indoors, in office buildings, and in open spaces, and provides an alert through six background colors for different levels of pollution, from green for clean air to burgundy for heavy pollution.

The intensity of pollution is not expected to be constant, as it depends on the strength and speed of the wind and other variable factors. With the help of the measurement, you can decide whether to close the blinds, whether to go out and ride a bike or play with the children in the playground.

שיווק, צרכנות

גרוש מחורר Some children can't do without Danny after a meal. But what do you do when the meal is meat? It's no longer new that today there is no need to hesitate, for several months since the launch of the Danny Parva delicacy, you can eat a delicious delicacy after a meat meal, the delicacy is strictly kosher - with an especially amazing taste.

The decision to change the packaging of the Danish Fur Treat was made at Strauss due to the request of many customers who reported the problem in distinguishing the dairy Danish Fur Treat from the Danish Fur Treat.

At Strauss, after consulting with all parties and the Badatz Mehadrin Kashrut Committee headed by the Gra Rubin, it was decided, as stated, to change the packaging of Danny Parva so that consumers can distinguish between the dairy and the parva.

Danny Parva was launched after more than two years of research and development, in collaboration with the Badatz Mehadrin Kashrut Committee headed by the Gra Rubin, a process that Strauss initiated in light of the high demand among consumers.

In taste tests conducted for Danny Parva, it received high praise, and tasters noted that they would be happy to eat it on a daily basis, after a meat or dairy meal. Danny Parva Lactose-Free is a perfect delicacy that is also suitable for children who are lactose sensitive.


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