The Divorcee's Hole: Consumerism in a Daily Eye • 10 Daily Innovations

Sherry Roth
March 29, 2015   
Don't know what color lipstick to wear? SACARA chain offers a solution • Footwear chain SCOOP launches women's shoe collection • International cosmetics brand L'ORÉAL PARIS expands its anti-aging series
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שיווק, צרכנות גרוש מחורר Don't know what color lipstick to wear? Rushing to a meeting and don't have a makeup bag with you?

The SACARA chain offers a perfect solution and is currently launching a series of CHANGEABLE LIPSTICK lipsticks - lipstick with a pigment that changes depending on the color of the lips.

In Israel, the lipstick is also known as "Shabbat lipstick" and is also suitable for religious women because of its extra durability. The lipstick comes in three different shades that can be applied as lipstick or as a base for another lipstick. They have a delicate and pleasant texture, are easy to apply, rich in moisture, long-lasting and contain castor oil and beeswax that provide extra moisture to the lips.

The shades are: No. 28 Green Lipstick – changes to a light, almost transparent pink, No. 29 Pink Lipstick – changes to a dark pink, No. 30 Beige Lipstick – changes to a light pink. Retail price: 9.90 NIS (Photo: Assaf Levy).

גרוש מחורר שיווק, צרכנותHarmony Home Network will hold a special fundraising activity in all 32 of its branches across the country for the Children at Risk Association – an association that supports and assists autistic children.

As part of the activity, Harmony for the Home customers will be offered the opportunity to purchase a designed Haggadah for only 8 NIS at the checkout.

The Haggadah was designed by the children of the association. The amount collected will be transferred to the association at the end of the activity (Photo: Assaf Levy).

גרוש מחורר שיווק, צרכנותFollowing extensive preparation and training of the production line at the Strauss Frito-Lay factory in Sderot, the shelves of salty snacks in retail chains and stores in ultra-Orthodox areas are filled with a variety of Strauss potato chips.

Preparations for the production of salty snacks in general and popcorn chips in particular for Passover began early, with planning for this beginning long before Passover.

The snacks bear the "Kosher for Passover" stamp, from a special production by Yavol Overseas. In addition, for the holiday, Tapochips is giving you a special game: Tapochips Bingo. A fun and experiential game for the whole family. Look for the game attached to the ad in the newspapers.

גרוש מחורר שיווק, צרכנותThe international cosmetics brand L'ORÉAL PARIS expands the anti-aging series REVITALIFT LASER X3 - with an innovative treatment for the appearance of wrinkles and pigmentation: for comprehensive day care REVITALIFT LASER X3, a corrective, brightening and preventive day cream with SPF25, for comprehensive treatment of the appearance of wrinkles and the appearance of skin spots and pigmentation, an active peeling gel for the night REVITALIFT LASER X3, a peeling, brightening and regenerating gel for comprehensive night treatment of wrinkles and pigmentation helps with faster renewal, up to two layers of cells per month.

Contents: 50 ml, price: 280 NIS, promotional price for the month of March 120 NIS only.

When purchasing a comprehensive treatment for the day + peeling gel for the night – only 200 NIS (Photo: Ilan Svirsky).

גרוש מחורר שיווק, צרכנותThe SCOOP footwear chain is currently launching a women's shoe collection for the spring-summer 2015 season in the chain's stores. The collection includes dozens of unique models in a variety of styles and presents casual shoes for an everyday look, pastel-colored boat shoes, platform sandals and heeled sandals, heels suitable for a workday to elegant heels for the evening, meticulously styled and accessorized with jewelry in bright and festive summer colors, and more.

The colorful collection showcases the hottest trends of the season. Pastel colors: pink, blue, red, yellow, mint green, and more, alongside the classic colors: black and white. The collection also offers metallic colors: gold, bronze, and silver, alongside the bright colors: yellow, green, blue, orange, etc. In addition, this season's collection is characterized by a variety of floral prints, delicate jewelry combinations, straps, nets, lace, stripes, and more.

Accessories - Also in the upcoming summer season, the SCOOP chain is launching a collection of accessories, inspired by the hottest and most prominent trends for the season, suitable for creating a perfect total look and a meticulous look.

שיווק, צרכנות

גרוש מחורר This year, during Passover, we are diversifying our meals and enjoying Hod Lavan's premium sausages and pastrami, with the finest kosher for Passover.

Starting today, you can enjoy the relief of the cooking load and diversify your meals with pastrami and sausages from Hod Lavan, with the elegant kosher for Passover from Badatz Rabbi Rubin.

You can easily make a lettuce salad with pastrami strips, enjoy a delicious main course of sausages - alongside mashed potatoes or a vegetable salad, and even go on a Hol HaMoed trip with a package of matzos, pastrami, sausages and vegetables. 'Hod Lavan' pastrami is offered for Passover in a variety of flavors: barbecue pastrami, pastrami in pure honey, smoked pastrami, turkey pastrami on coals and gently smoked turkey pastrami.

Kosher for Passover under the supervision of the Gra Rubin. Available in select stores.

גרוש מחורר שיווק, צרכנותThe revolution in strictly kosher food products for Passover continues. For the benefit of consumers who are also keen on kosher for Passover, Osem is presenting a variety of strictly kosher products for Passover.

Passover is filled with festive feasts, family meals, outdoor activities, and trips with the children. Osem's Mehadrin Passover food products meet the diverse needs of strictly kosher food for Passover.

The products include all of Osem's departments, from cooking and baking products for holiday meals, to coffee products and snacks for children. Among the products that are strictly kosher for Passover, you can find Osem's beloved ketchup in regular or spicy flavors, with the exclusive kosher certification of the Badatz Eda Haredi. Esis 5% vinegar will also be available for Passover with this exclusive kosher certification.

Additional culinary products in Mehadrin Hatam Sofer Kosher for Passover: Favorite Seasoning Soups, Real Chicken, Fur Coated Chicken Flavor, Onion and Mushroom, Roast Beef Sauce Powder, Sweet Chili Sauce and Almond Soup Rings. In dessert and baking products, Osem also presents products in the elegant Hatam Sofer Kosher for Passover, including vanilla and chocolate flavored pudding, and strawberry flavored jelly.

The Mehadrin Hatam Sofer Kosher stamp for Passover will also appear on the delicious series of homemade cakes, which will include the flavors: chocolate chips, chocolate brownies, chocolate coconut brownies and marble cake. Of course, in the barn, they don't forget the snack sector and present the Kosher Badatz Eda Haredi on a classic chip snack.

שיווק, צרכנות

גרוש מחורר Luxury watch brand Omega is currently launching a new watch as a tribute to space heritage - the watch was designed inspired by the gray dust that was on the moon, the day man first set foot on it.

The watch body is made of white ceramic material that has undergone special polishing processes that have turned its color into metallic gray. The watch is 44 mm in diameter and is surrounded by a ring made of the same ceramic material as the watch body.

Chronograph watches: 12-hour clock on the right and seconds clock on the left. At 6 o'clock there is a window for the daily date. The watch's indexes as well as the hands and the brand logo at 12 o'clock are all coated with Super Luminova for the dark hours. The watch strap is also gray and can be extended with the brand's classic buckle. The watch glass is made of scratch-resistant sapphire crystal and is enhanced with an anti-reflective treatment on both sides to protect the watch from damage. Watch price: 46,000 NIS.

גרוש מחורר שיווק, צרכנותDoron Furniture chain is launching a special sale for Passover, in which they will sell designed children's rooms, including: bed + mattress + wardrobe + desk, starting at only 1,999 NIS.

The promotion is valid until April 11 at all branches of the chain across the country (Photo: Assaf Levy).

גרוש מחורר שיווק, צרכנותThe latest and leading fashion company 'Renoir' continues its fashion line and launches a breathtaking spring-summer collection, in spectacular spring shades and cuts tailored to the religious-Haredi sector.

Renoir's stunning collection is available in select stores and online. Renoir emphasizes high-quality, fashionable fabrics, produced for a fashion-conscious audience. The collection combines a variety of tailored items and stunning accessories.

Among the items you can find floral dresses, the latest in fashion, classic and festive white shirts, accessories that complement the color scheme, fashionable and classic accessories in shades of gray and white with colorful touches, alongside floral prints. The collection includes holiday and Shabbat clothes, everyday clothes, with an emphasis on functionality, comfort, a lot of chic and good taste, suitable for every situation.

The chain caters to both women and men. As mentioned, ahead of Passover, Renoir expanded its customer base, and stormed into the religious-Haredi sector.


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