The Divorcee's Hole: Consumerism in a Daily Eye • 10 Daily Innovations

Sherry Roth
January 13, 2015   
An innovative device for making popcorn, snacks for Tu B'Shvat, TISSOT launches a fashionable watch, a sporty SUV, wood-look tiles, the ability to prevent a heart attack, Bisley Extreme Spicy Chili, tea tree extract, and floor polishing products
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גרוש מחורר שיווק, צרכנותBrimag Digital Age, an importer of household electrical products, offers an innovative device for making popcorn at home, from the Graetz brand.

The home popcorn maker is simple, easy, convenient and safe to operate and produces fresh and healthy popcorn. The device is also compact and designed and suitable for any kitchen. The popcorn is prepared using the device without oils or spices. All you need to do is insert 60 grams of corn kernels, turn on the device and after 2 minutes you will have fresh, hot and healthy popcorn.

The device is compact and chicly designed, in red and white, and blends well in the kitchen. The uniqueness of the device is its simplicity of operation, its attractive price, and the easy and simple method of preparation. Recommended consumer price – 149 NIS. Available in select retail chains and private stores throughout the country (Photo: Public Relations Officer Gratz).

גרוש מחורר שיווק, צרכנותLike our vehicles, tiles also need occasional care... Many call in a professional to restore the floor's shiny appearance, but HG allows you to save on a professional and do it yourself, efficiently and easily, and presents the floor polish product series: First, the dirty top layer must be removed from the tiles using a polish remover - recommended consumer price: 75 NIS.

Then polish with one of the following products depending on the type of floor: Glossy polishing coating for marble and natural stone (polish) A liquid polymer material that creates a shiny, thin protective layer that protects natural stone from acidic stains (cola, wine, etc.), dirt, scratches, and abrasion. In addition, it prevents slipping and enhances the color and structure of the stone. Recommended consumer price: 70 NIS.

Polish for tiles with a glossy finish. This product is also a liquid polymer material that creates an extremely thin, glossy protective layer that protects the marble from stains, dirt, scratches and abrasion, prevents slipping and enhances the color and structure of the marble. Suitable for all types of tiles and pavers. Recommended retail price: 70 NIS (Photo: YHCHUL).

גרוש מחורר שיווק, צרכנותThe international brand Paul Mitchell has developed a series of products under the brand "TEA TREE". The tea tree grows in Australia, the tree extracts have unique healing properties, revitalizing the hair and skin. A unique combination of active ingredients in the series thoroughly cleanses the scalp, leaving the hair full of vitality and radiance.

Tea tree extract effectively cleanses dandruff and hard skin, and this is through the natural properties of tea tree extract. The charm of tea tree oil in the scents of mint and lavender that provide a wonderful perfume and freshness. The Paul Mitchell brand is known for its sincere and important contribution to the environment and the community, and the issue of environmental quality has been a pillar of the Paul Mitchell brand since the company's founding.

The Paul Mitchell brand has never tested its products on animals, and a large contribution is collected from the company's profits to restore natural and ecological damage. Another contribution of the Paul Mitchell brand to the environment is the restoration and preservation of the existence of tea trees in Australia, with every purchase of a product from the "Tea Tree" series, which is planted in the tea forest in Australia.

Among the products in the series that were developed: Tea Tree Special Shampoo - a unique combination of active ingredients that thoroughly cleanse the scalp - Quantity: 300 ml, 100 NIS, Tea Tree Special Conditioner - With the quick action of the tea tree conditioner, it is easier and simpler to untangle hair. Quantity: 300 ml, recommended retail price: 101 NIS, Tea Tree Styling Cream - has a flexible and strong texture, which gives the hair a matte appearance and nourishes the hair perfectly and precisely.

After drying, a final result of cleansing and freshness of the scalp and the overall appearance of the hair is achieved. Quantity: 100 ml, recommended retail price: 99 NIS (Photo: YHCH Hul).

גרוש מחורר שיווק, צרכנותFollowing the growing trend of spiciness in Israel and the dizzying success of "Beasley Extreme", Osem continues to expand its range and adds a new, more kicky and bolder flavor: Beasley Extreme Spicy Chili - with a strong seasoning intensity and spicy flavors. The new flavor will be added to the Beasley Extreme Smoked Grill and Beasley Extreme Spicy Sour Barbecue flavors.

Bisley Extreme is bigger, crunchier, and with bolder, spicier flavors. All of this together creates a perfect, bolder tasting experience than ever before. Bisley Extreme offers a powerful seasoning experience that awakens the taste buds.

The innovative edition comes in packages containing 70 grams or 55 grams. Kosher: Badatz Eda Haredit. Recommended retail price: 4 NIS.

שיווק, צרכנותגרוש מחורר End-of-season sale at the Golberry fashion chain: a selection of knitwear starting at 99.90 NIS, a selection of dresses starting at 129.90 NIS, a selection of coats starting at 199.90 NIS from the 2015 winter collection.

Offer valid until: 01/31/2015 (Photo: Keith Glassman).

גרוש מחורר שיווק, צרכנותThe ability to prevent a heart attack is an almost impossible task. However, early testing and diagnosis can save lives. Shahal offers advanced medical services and an immediate, professional and skilled medical center, available 24 hours a day and allowing diagnosis and ECG interpretation over the phone, at any time and from anywhere in the world.

The medical center is the core of Shachal's service and is staffed around the clock by a professional and skilled medical team with specialized training that ensures appropriate actions are taken in accordance with medical procedures.

After a clinical diagnosis (anamnesis) and analysis of the data transmitted to the call center via telemedical equipment in the subscriber's home. Tens of thousands of Shahal subscribers are equipped with some of the most advanced telemedical equipment in the world, which makes diagnosis from home simple and friendly.

גרוש מחורר שיווק, צרכנותWood plays an important role in home design - it brings a sense of warmth, provides a natural feel, and brings the outdoors in. In recent years, following the growing awareness of environmental conservation and avoiding cutting down trees, creative solutions have begun to be sought in the world of design that will bring the look of wood into the home without using natural wood.

In the spirit of the Tree of Life holiday, Tu B'Shvat, Aloni recommends designing your home and giving it the warm look of wood by flooring and cladding it with tiles made of porcelain granite in the look of wood.

Aloni offers rich collections of floor tiles and wall coverings, offered in high-quality finishes that closely resemble natural wood, in a wide range of textures and shades.

The tiles are suitable for both cladding and flooring and meet anti-slip standards, wall cladding tiles with decorations on the wood, tiles that create the appearance of an aged wooden shutter, and more. The price of digitally printed tiles in Alonni - starting at 275 NIS per square meter (Photo: YHCH Hul).

גרוש מחורר שיווק, צרכנותCarso Motors - importer of Renault, Nissan and Dacia in Israel, is currently launching the Dacia Duster model - a sporty SUV that has conquered Europe and is now coming to Israel.

Dacia's Duster model, with a new four-cylinder TCe gasoline engine, an engine capacity of 1,197 cc and a turbocharger, producing 125 hp and 20.9 kgm of torque, is available from as early as 2,000 rpm, accelerating the vehicle from 0 to 100 km/h in 10.4 seconds and reaching a top speed of 175 km/h.

The vehicle is 4.31 m long, 2 m wide including exterior mirrors, and has a wheelbase of 2.6 m. The Duster's striking appearance presents a tough, powerful, and assertive personality.

The front of the vehicle has a designed front grille that includes two chrome-framed headlights, air intakes in the lower part and new headlights with daytime running lights. In addition, some versions have roof rails with model lettering, 16-inch alloy wheels in a dark metallic design.

The vehicle will be marketed in Israel at a price starting at 89,900 NIS (Photo: Press).

גרוש מחורר שיווק, צרכנותThe Swiss watch brand TISSOT launches a specially designed fashionable watch - delicate, elegant, feminine, classic and timeless.

The red watch strap wraps around creating a chic and trendy look, the dial is decorated with hearts and made of a pearl-like material. At 3 o'clock there is a date display also in the shape of a heart.

And now, at a special price of only 2,190 NIS. Available at the Impress chain of stores spread across the country and in select stores (Photo: YHCH Hul).

גרוש מחורר שיווק, צרכנות'Simchonim, the most creative company in the world of Jewish siddurs, mazhorim, and souvenirs, as always, comes to the Jewish calendar with effective ideas and brilliant solutions for Tu B'Shvat.

This time, the tables of fruits and spices known on Rosh Hashanah for the trees are joined by two new products: a beautiful basket designed under the name All the plantings that are planted by you, in an elegant folding format combining rings and embossing that includes: a prayer for the trees and the etrog, blessings of Nehanin and blessings of food in two versions - Ashkenaz and Am.

In preparation for Tu B'Shvat, the company is launching a new and compact blessing book - Birchoti, pocket-sized 7*10 cm, which includes: Birchat Asher Yitzer, Birchat HaNahnin, and Birchat Ma'ain Shloush. Simchonim products for Tu B'Shvat, like other Simchonim products, can be personalized with a personal dedication.


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