The Divorcee's Hole: Consumerism in a Daily Eye • 10 Daily Innovations

Sherry Roth
November 20, 2014   
Ironing, leather boot collection, refrigerators, coats, tea with Tortilla chips, a new care series, soap to remove tough stains, and a special sale at the Soltam Redad chain
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שיווק, צרכנות

גרוש מחורר How many times have you stood in front of the ironing surface and wondered about the type of fabric: is it wool or linen, lycra or cotton, satin or silk? From today, there is no need to hesitate: Tefal is launching the new steam iron that recognizes the type of fabric and automatically adjusts the steam intensity and temperature.

The new series offers an automatic control panel with five heat levels for a wide range of fabrics: synthetic, silk, wool, cotton and linen. The irons in this series are particularly smart and adjust the heat and steam intensity according to the type of fabric. These days, you can purchase the iron and enjoy the "Gold Package" promotion: as part of which, buyers of an iron from this series will be given a 5-year warranty and in addition a patent cover for easy and comfortable ironing. Retail price starting at 1990 NIS. The promotion is valid from 10/26/14 to 11/25/14 and/or until stocks last, whichever comes first.

גרוש מחורר שיווק, צרכנותThe SCOOP chain is launching a collection of high-quality leather boots for the first time, exclusively imported from the global fashion center of Milan, Italy.

The new collection is designed for women and men and includes ankle boots and boots characterized by comfort that combines the leading trends for winter 2015. The collection includes a wide variety of models, made of fine leather and designed inspired by the latest trends in the world of fashion: boots with a sporty look, animal prints, flat boots, cowboy style, pointed, rounded and more. The leather boot collection is made of full leather, soft and comfortable, and the boots have a unique sole that prevents slipping in rainy and cold winter conditions.

The boots have a thorough level of finishing, different heel styles and fashionable designs that incorporate accessories such as chains, zippers, etc. Prices: 499 ₪ - 799 ₪ (Photo: Israel Cohen).

גרוש מחורר שיווק, צרכנותBrimag, the LG importer in Israel, is currently launching a new and highly advanced series of refrigerators, which includes a variety of models that offer ideal storage convenience, advanced measures for saving electricity, maintaining food freshness over time, and all this in a unique design with an emphasis on elegant lines.

DID (DOOR IN DOOR) technology - double door technology, which includes a two-layer door system that allows easy and convenient access to frequently used food, without the need to "rearrange" the refrigerator to search.The new series refrigerators have a linear compressor that provides efficient, noise-free performance while significantly saving approximately 30% in electricity consumption compared to conventional compressors.

Total No Frost technology cools the entire interior of the refrigerator. The smart storage system includes space management technology that improves storage separation and helps with quick and convenient organization. Moist Balance Crisper drawers absorb moisture and keep food fresh for longer.

In addition, the refrigerator is equipped with LG's Hygienist filter (Hygiene) - a unique air purification technology located inside the refrigerator. The premium model in the series, which includes a bottom freezer, is made of contour glass. The model won the Red Dot Design Award for 2014, thanks to the combination of a modern, luxurious design style and advanced performance quality. Retail price: starting at 11,000 NIS.

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גרוש מחורר The GOLBARY fashion chain is offering a particularly warm sale on coats from the 2014 winter collection for only 299 NIS.

The chain offers a variety of sophisticated coats and jackets, which excel in the brand's chic and unique look, with uncompromising qualities in fabrics and finishes.

Offer valid: 11/30/2014 or while supplies last (Photo: Rachel Kleiman) (Photo: Keith Glassman).

גרוש מחורר שיווק, צרכנותWinter is here, temperatures are dropping and the evenings are cold. These weather changes often cause the body's immune system to weaken – which directly leads to the appearance of colds and flu of all kinds. In Israel too, between 10-20% of children get the flu every year!. So what do we do? Drink.

A study published in the scientific journal Journal of Nutrition points to the benefits of green tea as an anti-flu agent. Green tea is known for its high levels of antioxidants, most notably the antioxidant unique to green tea, EGCG. In Israel, green tea can be enjoyed in a variety of flavors, and the health benefits of green tea in bags are identical to the health benefits of green tea in bulk.

גרוש מחורר שיווק, צרכנותWarming sale at the KIWI children's fashion chain - a variety of coats from the 2014/15 winter collection starting at only 99 NIS.

It's time to equip the little ones and ensure they have a warm and pampering winter.

The offer is valid from 20141.118 to 20141.103. Available online at Kiwi stores across the country (Photo: Rachel Kleiman).

 שיווק, צרכנותגרוש מחורר We all know and love Elite's sweet snacks from the Strauss Group. Some love the Tortita snack, and some love the Fellot. With the launch of Tortita Fellot, you can enjoy the best of both worlds. And now, Elite is launching Tortita-flavored Fellot in a family package, so we are guaranteed double the enjoyment of both the familiar and beloved Fellot and the special flavor of the Tortita.

Elite from the Strauss Group leads the snack market in Israel with especially beloved and memorable flavors. In its new product – Tortilla Feta – it combines two unique flavors and brings to light the innovation that never stops all year round. Kosher in the Badatz Eda Haredi.

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גרוש מחורר During the cold winter days, the skin of the body tends to dry out and lose its moisture. To maintain healthy skin, it is important to use products that provide moisture, freshness and a radiant appearance. The SACARA cosmetics chain is currently launching a new body care series under the name: TOUCH, which was inspired by the flowers blooming in nature and inspires optimism, femininity and power.

The series includes 2 new products: a body cream with a milky texture enriched with almond and jojoba oil, which provide the skin with essential moisture and preserve it, and a hand cream enriched with vitamin E and chamomile extracts, which help prevent dry skin. The series comes in four intoxicating scents: Cherry Blossom, a sweet and floral scent of apple and cherry with touches of vanilla, Amber, a delicate scent of woody scents and citrus fruits, Exotic Fruit, an oriental scent that combines patchouli, vanilla and fruits, and Lily of the Valley, a citrus scent combined with roses and jasmine.

The packaging was designed with a particularly rich color palette of strong metallic colors such as orange, pink, green, etc. and is decorated with large flowers. Prices: Hand cream – 8.90 NIS, content: 100 ml, Body cream – 14.90 NIS, content: 200 ml (Photo: Keith Glassman).

גרוש מחורר  שיווק, צרכנותOxygen soap - for removing tough stains, contains active oxygen that removes tough stains from white or colored laundry. Does not contain bleach. Excellent for directly treating stains before washing.

Simply moisten the stain with a little water and gently rub with oxygen soap before washing. For particularly stubborn stains, you can repeat the process a second time. Oxygen soap joins Snow Oxygen Gel and Snow Oxygen Spray in the Oxygen series that frees clothes from stains. Snow Oxygen is the most beloved and best-selling product in the Haredi and religious sectors in the field.

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גרוש מחורר The Soltam Redad chain offers members of the Takeaway Club a special offer: Buy from the store's variety of products for a total amount of 250 NIS - and receive a saute pan as a gift. Stainless steel saute pan + transparent lid, from the 'Erez' series, pot size 28 cm.

The chain's customer club offers a variety of discounts and benefits on every purchase throughout the year. Among the benefits: Accumulation of points - 10%-20% Accumulation of points on every purchase to be redeemed on a variety of items, joining benefit - 50 NIS gift with purchases over 100 NIS for redemption from the month following the month of joining for a year, birthday benefit - 20% discount in the month of the birthday and Gold and Platinum Club memberships - accumulation of points of up to 20% with each purchase.

 


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