Culinary brand Master Chef expands pasta category ahead of Passover and launches potato gnocchi for the first time, gluten-free and kosher for Passover For legume eaters, A quick and convenient solution for preparing Italian-style dishes even during the holidays.
Master Chef's gnocchi is imported from Italy and the launch of the new product for Passover comes after the success of the gnocchi series that was launched last Shavuot and reached first place in the category within a few weeks*.
Master Chef's new Passover gnocchi is based on potatoes and offers a soft and fluffy texture, along with quick and convenient preparation. The combination of kosher for Passover and being gluten-free provides a response to two major consumer trends - the search for culinary solutions suitable for the holidays, along with the ongoing increase in demand for gluten-free products.
Kosher gnocchi for Passover is suitable for a wide variety of uses in the home kitchen and can be incorporated into everyday meals during the holiday, such as gnocchi in a cream and mushroom sauce, gnocchi in butter and sage, gnocchi in a rich tomato sauce, or sautéed in a pan with vegetables - a quick solution for a family meal or for entertaining.
The Master Chef brand is also launching square rice sheets that are kosher for Passover for the first time – For legume eaters - Particularly suitable for stuffing or frying.
Master Chef's new products join the line of Passover products that the brand offers to consumers in Israel, which allow you to prepare varied and rich meals even during Passover without compromising on taste.
Kosher: Badatz Beit Yosef
Gnocchi - average consumer price (according to Pricez): 14.8 NIS -17.9 NIS
Square rice sheets – average consumer price (according to Pricez): 8.5 NIS - 15.9 NIS
*According to StoreNext data for 2025
Available at food chains and marketing chains across the country.
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