After a particularly successful launch including protein bars and protein powders from Today (Today) From Shestovitz, the brand continues to expand its activities in the world of functional nutrition and enters a new category, launching for the first time salty snacks rich in protein.
The new series offers an innovative solution for consumers looking for a combination of salty taste, advanced nutritional values and everyday convenience. Each snack contains 20 grams of protein at 220 calories per bag, an exceptionally high protein-to-calorie ratio compared to salty snacks from the shelf category.
The snacks are based on pea protein, and are considered to be of particularly high quality even by strict nutritional standards. Furthermore, they contain a high amount of BCAA amino acids - 6.4 grams per bag, including 3 grams of leucine, the amino acid that contributes to muscle building, muscle mass preservation, recovery and maintaining an active lifestyle.
This figure positions the snacks as a significant alternative even for those who doubt the quality of plant-based protein.
The new Today brand snacks are low in sugar, cholesterol-free, suitable for vegans and vegetarians, and offer a salty, crispy, and satisfying snack - one that is suitable for combining throughout the day, as an addition to a light meal, or as a smart replacement for high-fat and high-carb snacks.
The move constitutes another pillar in Today's growth strategy, which consolidates its position as a leading brand in the field of protein and nutritional solutions for the general public, athletes and people who are careful about a balanced diet.
Kosher: Under the supervision of the Haredi Orthodox Jewish Community. Consumer price: Between 11.9-15.9 shekels according to CHP
Available at food chains and marketing chains across the country.
Join the Haredim 10 Facebook page >>
Join the X page of Haredim 10 >>
Want more news, videos and stories? Join the Haredim 10 WhatsApp channel >>
