New from the URIAGE brand: New series in Briaderm Sica – for protection from dryness and cracks

Haredim 10
October 27, 2025   
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Public

The transition season brings with it not only fickle weather, but also skin and lips that are drier, more chapped, and more sensitive than usual. During transition seasons, it's important to treat your skin with targeted solutions that ensure both protection and true restoration.

The French dermo-cosmetic brand URIAGE is currently launching the Briaderm Sica series, which offers 5 products developed to treat dry and cracked skin, including a protective lipstick for dry lips and an ointment for skin suffering from cracks and fissures:

Briaderm Sica Protective Lipstick – Developed for dry lips, including extreme dryness of the skin after exposure to harsh external conditions or various treatments. Acts as a real barrier thanks to a unique two-way action - insulation and restoration. Enriched with nourishing active ingredients. Long-lasting and ensures long-term effectiveness.

Consumer price: 47.90 NIS.

Contains: 15 ml.

Briaderm Sica Ointment for Cracks, Glitches and Skin Damage – External factors such as daily work, exposure to substances, frequent washing and weather conditions, along with skin problems – can cause cracks and dry, rough skin on the hands, fingers, heels, etc. Briaderm-Sica ointment has a unique composition and texture that provides fast and effective results – significant improvement of 73% in cracks and crevices after 10 days of use*.

Comes in a rich, thick, wax-like texture, specially developed to create insulation, softening and protection. Does not block the skin's surface. Water-resistant.

Consumer price: 142.90 NIS.

Contains: 40 ml.

The series offers a wide range of multifunctional solutions – Briaderm Sica cream with copper and zinc that soothes and restores minor skin damage and a variety of external injuries, cream with copper and zinc plus sun protection, and a restorative and protective hand cream.

*Clinical trial in a series of 22 cases with cracks and crevices on the palms of the hands and feet (due to various factors) under dermatological supervision - application twice a day for 10 days.

The company's products can be obtained in pharmacy chains and pharmacies.


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