Faith is an incredibly effective propaganda tool: This is how to win the propaganda war

Rabbi Menachem Brod
October 16, 2025   
Photo: 
Courtesy of the photographer

It is important to voice the security arguments, but they must be based on our fundamental right to the land, as it is the land of the Jewish people.

There is much talk about the difficulties of our public relations in the world. It is certainly possible that much greater resources need to be directed to building an effective and professional public relations system that will withstand the surge. However, it is impossible to ignore two components that make public relations very difficult.

The first is the enormous damage caused by domestic factors. It is amazing to see people criticizing the lack of information with one hand, and with the other pouring fuel on the fire of anti-Semitism.

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How do we expect the world to be convinced that we are fighting a just war, when public figures, academics, journalists, and commentators repeatedly repeat the mantra that this is a war for political purposes?.

Of course, the truth is completely the opposite. Any sane person understands that we have no choice but to eliminate the monster of evil that was built on our southern border, and that committed the most horrific massacre of Jews since the Holocaust. On the contrary, those who are actually putting sticks in the wheels of war are doing so for political reasons, to deny the government the achievement of victory. But in the meantime, they are causing incalculable damage to the entire world.

A response to the 'occupation' claim'

The second component is at the level of arguments. When one side stands and firmly claims that this is its country and homeland, and that it has lived in this land for centuries (a false claim in itself, since the Arabs of the land mostly immigrated here from neighboring countries at the same time as the Jewish immigration), and we cover ourselves with diplomatic and security arguments – the opposing side's arguments sound more convincing.

It is important to voice the security arguments, but they must be based on our fundamental right to the land, as it is the land of the Jewish people, given to them as an eternal inheritance by the Creator of the world.

Rashi writes this basic truth at the beginning of his commentary on the Torah, when he explains why it opens with the story of creation: "If the nations of the world say to Israel - you are robbers, who conquered the lands of seven nations, they will say to them: The whole earth belongs to the Blessed One; He created it and gave it to whomever is right in His eyes. At His will - We gave it to them, and at His will - We took it from them and gave it to us.".

In the name of faith

Some feel uncomfortable with arguments based on faith and the Bible. To them, these seem to be taken from diplomatic language. But this is a serious mistake. Faith is an incomparably effective tool for propaganda. It is based on what every Gentile who has read the Bible translated into his language knows. But we need to speak it out loud.

David Ben-Gurion understood the decisive weight of the argument based on faith. In 1947, the United Nations dispatched a commission of inquiry to Israel, and Ben-Gurion gave a speech before it in which he spoke of the continuity of tradition in the Jewish people, thanks to which every Jewish child knows when our ancestors left Egypt on their way to Israel. He cited the Seder night that ends with the declaration: "Hashta haka, for the coming year in the land of Israel," as proof of the deep connection of the Jewish people to their land and homeland.

The demand to establish a 'Palestinian state' in the heart of our country must be rejected out of hand, not only for security reasons (which are completely justified), but for the simple reason that the Land of Israel is the land and inheritance of the Jewish people, and there is no place for a foreign sovereign entity in it. This is our land, ''From the River to the Sea''.


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