After 7 years in the position: Eyal Melis, CEO of Tnuva Group, announced today (Tuesday) to the company's board of directors that he wishes to terminate his position. Melis will continue in his position indefinitely until a replacement is appointed.
The board of directors will establish a search committee that will begin operating immediately.
Melis has faced quite a few challenges recently: When Tnuva asked for price increases, the Shufersal chain removed its products from the shelves. Finally, the price increase was implemented and the products returned to the shelves.
Previously, Melis dealt with a crisis with Sunfrost, a brand owned by the company, when various animal parts were discovered in the brand's products - and the company was forced to announce a recall.
Tnuva, controlled by China's Bright Food and the kibbutzim, dominated the milk market over the years and, during the 2011 social protest, held 57.21% of milk sales. However, since then, the company has gradually lost market share, until in August 2018, its market share fell below 501% for the first time.
Today, its market share in milk stands at approximately 48.41%.
According to a report in Israel Hayom, estimates are that Melis does not yet have any definite plans regarding a future role.
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