When was the last time you went into a supermarket and actually bought what you needed? Probably never.
It turns out that retail chains employ countless marketing tricks, sale signs, and other traps to get you to buy as much as possible, be tempted by sales, and buy more and more, even if it seems more profitable.
Get a list of the marketing "pitfalls" you can fall into when buying:
Placing large "sale" signs in a way that is not always clear as to which products the sale refers to.
- Using "sale" posters to indicate the regular price.
- Selling products in a package so that it creates the impression that it is a worthwhile purchase.
- Placing large stacks of products immediately at the entrance to the branch, so that consumers assume they are on "sale" and immediately add them to their cart, even before they have started shopping and the cart is still empty.
- "Savings packaging" when there is no savings (cheese 250, 500, 750 grams at prices that are a multiple of the increase).
- Placing products near the checkouts to encourage "spontaneous purchases."
- Placing the basic products at the back of the branch so that the consumer can move between most of the shelves.
- Arrange products that appeal to children on low shelves, at the children's eye level.
- Increasing the size of the cart itself so that consumers have the impression that they have not overloaded it.
- Arranging cheap products on the higher shelves, where the eye doesn't quickly notice.
- Removing or hiding controlled products or reducing their quantity and creating shortages.
- Spraying water on fruits and vegetables to make them look fresher than they really are.
- Special lighting in the fruit and vegetable department.
- Price up products in advance and then present a special price during the sale.
- Lowercase: Offer limited to club members, limited to purchases over a certain amount, limiting the offer to a specific barcode when the title refers to a general generic product.
- Discounts on packages when it comes to products with a near expiration date, etc.
- Regular use of stickers associated with promotions (red stickers on a specific network).
- Massive advertising of discounts on a number of attractive products while simultaneously increasing the price of other products in the basket, so that in the end it is not clear whether the discount paid off for us, the consumers.
- Prices and promotions change frequently, so the consumer cannot know what the real price of the product is, and as a result does not know whether the promotion is worthwhile or not.
- Weight limit: You only see the weight at the checkout, and if you go over by a little, the consumer will pay full price.
- Floor prices for products that are about to expire without proper and clear disclosure to consumers.
- Increasing the price of products after promotional periods (such as holidays) to a level that is above the level before the discounts.
- Club cards and chain credit cards – after the first year, most of them begin to charge a monthly fee.
- "The second one is 50%" "Get product X for only XX NIS!" The consumer cannot compare prices at that moment and is therefore sometimes tempted to purchase products that he does not need at all.
- "Buy More - Get Free" Consumers are sometimes tempted to add products to their cart that they never planned to purchase just to reach the cost threshold required to receive the "free" gift.
- "Economy packaging" which is just large packaging compared to "economical packaging" which is actually economically viable.
- Reducing the product but leaving the price the same.
- Using products in similar packaging volumes for products of different volumes or weights (e.g. bagels in different flavors).
- Cashier promotions offered by the cashier.
- Introductory price and will increase after a few weeks.
- Presenting packages of different sizes and containing different numbers of items, in a way that makes it difficult to conduct a comparative feasibility test.
- Large sale signs on a product that is out of stock, but "just in case" there is a similar product nearby at full price.
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